Boutique Hotel in Milan
Located at Via Martini Padre Giovanni Battista, 17, 20131 Milano MI, Italy, the hotel features 21 rooms + 1 suite with a total area of 900 sqm.
The hotel has a 3-star classification, but in terms of interior finishes and service, it corresponds to a 4-star level (9.1 rating on Booking.com).
Key amenities include a garden with a lounge area and a covered terrace.
The hotel project was developed by Caberlon, a design studio specializing exclusively in hospitality projects, and the architectural firm Carlo Gerosa. All furniture and decor elements were custom-made by Garonzi, ensuring resistance to stains, mechanical damage, and fading, while also reflecting the modern and unique style of Martini17.
This professionally designed and executed hotel does not require any further investment for the next 15 years.
Ownership and Financials
The hotel building is owned by a private individual, who is also the 100% beneficiary of the company that manages its operations.
• The building was purchased in February 2017.
• A full reconstruction was completed in June 2022.
• The hotel was fully renovated 2.5 years ago.
• There are outstanding mortgage loans on the property.
Financial Performance
• Average annual revenue over the past 3 years: €800,000
• Average annual operating expenses over the past 3 years: €350,000
• Occupancy rate over the past 2 years: 88%, with continued growth
• Average daily room rate (ADR): €150 per year, varying by season and events in Milan
Additional Revenue Sources
Beyond room sales, significant income sources include:
• Breakfast service
• Alcohol sales (self-service bar, wine dispensers)
• Snacks
Operations and Management
• The hotel is currently managed by the owner.
• Staffing:
• 3 reception employees
• Housekeeping is outsourced
• Back office: 2 remote employees
Technology & Systems
The hotel utilizes:
• Bedzzle PMS system (including Channel Manager & Booking Engine)
• Salto electronic locks/cards
• Winemotion self-service bar (wine & liquor dispensers)
Market Position & Competition
The only comparable competitor is Nu Hotel, which is located further from Milan’s city center.
Otherwise, within a 3 km radius of Martini17, there is no hotel that matches our quality level.
Target Markets
• Summer: primarily tourists
• Autumn & Winter: mainly business travelers
• Year-round: frequent group bookings
Online Travel Agencies (OTA)
The hotel does not collaborate with OTAs.
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